Everlasting Dollars
2014
$1 doesn't buy you anything these days, except at Taco Bell where the Dollar Cravings Menu turns tiny budgets into big food bankroll. Knowing this, we decided to drive the point home by turning everyday American greenbacks into lottery tickets that could win you Taco Bell for Life.
CLIENT Taco Bell
AGENCY Deutsch LA
Copywriter: Chris Kahle • Art Director: Joey Danluck • CD: Josh DiMarcantonio