The world needs your creative energy
2017
Dropbox launched a massive rebrand and needed to give their users a rally cry. 'Just Do It' was already taken so we helped spread the word that 'The World Needs Your Creative Energy.'
We ended up meeting some amazingly inspiring Dropbox users along the way.
AGENCY 72andSunny
ROLE Writer
I came in to 72andSunny to help write and produce short films for the larger campaign.
Dropbox x World Bicycle Relief :60 OLV
Dropbox x Everybody World :15 OLV
Dropbox So-IL :60 OLV
Dropbox x Adi Goddrich :15 OLV
“The World Needs Your Creative Energy” :60 OLV
Copywriters: Garrett Combes, Chris Kahle • Art Director: Chase Hilton, Andy Lam • CD: Peter Albores